Employer Engagement – Clients & Live Briefs
The level 4 City and Guilds Photography course will require you to research, source and contact real clients with a view to working with them on a required brief.
The negotiated way in which this brief is approached is decided between yourselves and the client. You are directly responsible for any investments and costs accrued whilst undertaking this engagement.
Clients are relatively easy to find and approached, and the methods you use to make this happen will need to be robust and professional. The harder part is keeping the client once you have met and agreed a brief and actually started producing images.
The types of clients you approach must be your own and in no way connected to the businesses who have agreed to work alongside the college. This will be monitored very regularly and anybody in breach of this will be approached and challenged.
The client list of employers that we engage with is a starting point for ideas and projects of your own. The studio visits and potential workshops can then be explored further via the college photography studio.
During the 2 years of the course it is likely that you will come into contact with a wide variety of clients in the following photographic areas;
- Bathrooms (roomsets).
- Bedrooms (roomsets).
- Fashion
- Food
- Furniture (roomsets).
- Industrial
- Jewellery
- Life Style
- Pack Shots
- PR
- Upholstery (roomsets).
- Editorial
- Advertising
- Portraits
- Weddings
- Commercial
It is expected that contacting potential clients will happen in your own time and at your own expense. This adds realism to this course and the blog should reflect an on going list of success and failures, along with how these can be addressed.
You will come into contact with Photographers, Graphic Designers, Illustrators, Agencies and all the subsequent styles of work that they produce.
You will be required to have a working blog with all your college work on, also you will be required to produce another additional website for all your own marketing and advertising. For this you may use a blogger website or any external company or software of your choice.
The business website will have a mix of; Advertising, Fashion, Editorial , PR, Portraits, Weddings, Corporate and Commercial work contained within it.
In the second year you will be specialising in your chosen area(s) and a more focussed approach will be required.
During the summer in between each year you will be expected to continue working on your projects via the online / distance learning methods which the websites allow. This will allow for a clear run in the second year with a lot of work covered to allow more freedom and attention to be applied in your area of specialism
