Business plans

With the advent of a new year I would like you to respond to the notion of how you see yourself fitting into the world of photography.We went to a studio prior to the Xmas break, and we saw how the studio was set up to offer professional services to a broad range of clients.
In response to the visit I did ask everyone on the level 4 to write a case study based on all the information gleaned and images that you may of taken.I want anyone who hasn't written a professional case study report to do so.(as covered in a previous blog entry).

In the context of this I also want you to put together a business plan which is made up of how you see yourself operating as a photographer, what clients are you aiming to work with,what services you would like to offer and for how much.
Location is key to providing any service and this also needs to be considered, where and how you could operate a business from a certain location maybe opposed to another, pros and cons, etc..as adult learners I will expect you for formulate a concise business plan with extended information regarding brand and identity.

Please compare and contrast both your plans and the case study of Adrian's photography studio because the same will apply to you as to him but on a different scale and to varying degrees.